10 Advantages of LED Signs For Businesses

  • February 19th, 2024

Although traditional signage has existed for decades, the invention of LED displays has greatly impacted how we communicate, convey information, and market our services. These days, electronic signage is everywhere you look, and there are many reasons why businesses continue to put their faith in the power of LED displays.

According to a recent report by Markets and Markets, the global digital signage industry has been predicted to reach USD 26.1 billion by 2028. These figures further illustrate the growing demand for digital signs in commercial settings, infrastructure, 4K and 8K displays, and industries with rapid technological advancements.

So, if you’re a company looking to reinvent your image or attract new customers, we’re here to break down the top 10 advantages of LED signs for businesses. In addition, we’ll also touch on how to select the perfect LED signs for your industry.

LED Signs – Benefits For Businesses 

Retail, sports, and entertainment sectors constantly drive global demand for digital signage displays. Product launches, partnerships, and collaborations also offer opportunities for market players, system-on-chip displays, micro-LED, and direct-view LED. These are just some of their major benefits.

From interactive displays to greater potential for outdoor signage, LED lighting has dozens of benefits. Let’s delve into how you can improve your business branding.

1. Increased Visibility and Attention-Grabbing

Why are high-resolution digital signs more likely to be noticed than an outdated, static signboard? With high brightness levels and vibrant colours, LED signs deliver consistent brightness (even in crowded environments). People pass hundreds of billboards and advertising banners with product promotions every day. In these environments, 4K HD graphics are more likely to capture their imagination and attention than a traditional ad poster.

For example, video content can grab attention and market any number of products, brands, or services. Display moving graphics or animations at large-scale events and easily have signs seen during the day or night.

2. One-size-fits-all solution

Aiming for a more unique visual appeal? As a single medium for all kinds of content, LED signs allow you to showcase movies, text, photographs, social media, live news, event listings, emergency alerts, weather updates, and dozens of media formats.

Innovative digital signage software allows your business to create original media using integrated applications like Canva. A return on investment is higher than using static billboards.

3. Customers make better purchasing decisions

Screens can encourage a shopper to be interested in a product by using product demo videos or retail digital signage showing personalised recommendations based on gender, purchase history, and demographics. Customers can independently evaluate the best possible deal without needing a sales representative.

4. Customisable and easy to install

Another advantage is that you can customise LED signs however you see fit. Choose sizes and shapes for an edgy look or brighter colours to catch people’s eyes on any street.

Safe to use, simply connect LED signage directly to power sources of different voltages. There’s zero need for a new electrical system. Want to learn more about signage that makes use of light? Check out the reasons why you should switch to solar-illuminated signs.

5. Self check-ins and check-outs

Providing a user interface for self-service kiosk programs makes the job smoother. Customers can scan QR codes on digital signage screens to check in and out of retail stores, restaurants, or hotels.

Likewise, a digital ad can attract someone to a kiosk, allowing them to learn more about the product and potentially place an order! Overall, LED signs save time with automation, which is impossible with static signage.

6. Cost-effectiveness and energy-efficiency

LED lights can run 50,000-100,000 hours with lower energy consumption and long lifespan, never burning out and outlasting other lighting methods.

Unlike filament bulbs, LEDs don’t leak gas as time passes, so you don’t need to worry about dimming. Make a bold first impression and ditch traditional signs!

7. Durability and Low Maintenance Requirements

LED screens are digital and easy to maintain. Resistant to weather conditions for outdoor displays, maintenance costs are greatly reduced when using a digital screen for advertising.

These business displays only require gentle cleaning with mild detergent and water to remove dust and debris, proper ventilation to prevent overheating, a stable power source, and brightness monitoring during hot weather. It is easy to maintain colour accuracy and LED performance and keep running smoothly.

8. Display ads for non-competing businesses

LED signs can be used to advertise non-competing groups and your business, which is especially advantageous when you have a loyal, existing audience.

Sell ad space to other businesses that share your audience but offer different products and services. If you sell electronics, rent your screen space to brands that sell technology! Want to learn more about different types of signs? Here are 

9. Create an employee network

Is your team spread across the globe? Digital signs can bring you together. Manage LED screens across a single platform for visual compliance and consistency.

Signage software – such as API integrations – connects to your business’s internal servers or messaging platforms like Slack. Connect real-time video feeds, dynamic weather, emergency alerts, event listings, RSS feeds, social media, messaging templates, and more.

10. No need for replacement signs

Unlike traditional billboards or when print signs were the only advertisement tool, typographic errors would lead to business delays, miscommunication, and financial issues.

Thankfully, LED signage has changed the game, as the screen can be edited immediately from any location. LED signs are an excellent investment as you can refresh and change content frequently without breaking the bank on new signs! If you need to showcase a sudden promotion, LED signs allow you to do this. There’s no need to waste time taking down printed “sale” signs!

Considering investing in LED signs in Melbourne? At Swift Signs, we offer 3D illuminated signs, solar illuminated signs, outdoor business signage, and reception signage to help you achieve your business goals.

LED Screens in Melbourne

At Swift Signs, we understand how neon signs can be a powerful business tool.

Designing, producing, manufacturing, and installing high-quality signs for over 50 years, we have adapted and innovated progressive signage, employing new forms such as large format digital print, laser router cut machinery, sign fabrication, and spraying facilities. 

Whether you plan to improve internal communication or experiment with a new advertising medium, digital signage in Melbourne has proven to enhance business advertising efforts.

Contact us today or visit our Campbellfield store for flexible, collaborative signage solutions. After all, we believe that concepts are born through collaboration.