Blog

Business signage is a fantastic way to capture the attention of potential customers. Once installed, it helps to create a certain level of recognition, familiarity, and trust within the local community.  A common question we hear is ‘will I need prior council approval for business signage in Melbourne?  In most cases, the answer is yes, […]

The reception area of your business is the first impression made on visitors and new clients. It says more about your business than you realise. It sets the stage for what happens next between you and your clients.  A tired or outdated looking reception sign can undercut an otherwise polished brand, whereas a well designed […]

You will spot them in many of Melbourne’s shopping malls and often on the side of buses running through Melbourne suburbs. What looks like a solid surface or sign on the outside, you can see through from the inside. These are one-way vision graphics and they are some of the most versatile signage options businesses […]

Signage is often the first interaction customers ever have with your business. Before they browse your products, speak to your staff, or visit your website, they’re already forming an opinion purely from what they see. So, is your current shopfront allowing you to reach your full potential or hindering it? If the signage is outdated, […]

A company’s colour scheme can be just as memorable as their jingle, logo, slogan, or service. Here in Australia, you’ll find this strategy being used by some of the biggest corporations and brand names. CommBank, McDonalds, Coles, and 7-11 are just some of the most notable companies employing this very same strategy. With this in […]

Have you ever walked into a large shopping centre, hospital, or office building and felt completely lost? You scan the walls, look up at the ceiling, spin around, and still can’t figure out where to go. That frustrating experience is almost always the result of poor wayfinding signage. Good wayfinding signage does something remarkable: it […]