What are the Benefits of Using Digital Signage for Your Business?

Advertising your business is extremely important when it comes to attracting customers and standing out from other companies in your niche. Traditionally, signage created through offset printing has been the norm, but nowadays? Digitally printed signage is king.

Digital business signs are a popular way to showcase your products, advertise deals and specials, and just attract attention to your business. But do they really offer tangible benefits when compared to other forms of signs?

Let’s find out.

What are Digital Business Signs?

Digital business signs are made using a process called digital printing, which involves printing from a piece of media (like a digital photo, image or text) using a laser or inkjet printer. Because it doesn’t require the use of traditional printing plates, digital printing can skip a lot of the technical steps and labour you would otherwise require.

Digital business signs can be produced quickly, altered easily and are an all-round smart choice for any commercial venture wanting advertising that is clear, colourful and easy to read.

The Benefits of Digital Signage for Melbourne Businesses

If you are interested in creating some digital signage for your business, here are some of the benefits you can expect to enjoy.

Eye-Catching and Bright Visuals

The main thing that many business owners love digital signs for is their bright colours and visibility. Digital signs are colourful and attractive to passers-by, making them a great choice for any business looking for effective advertising.

Unlike a sign that has been hand-painted, you can expect perfection from digital business signs down to the smallest of details. Whether you need written text, a scenic vista or a model, a quality digital sign will render your image perfectly for all to see.

If you are considering a facelift for your business but aren’t sure how to proceed, read our blog on ‘Why Is Corporate Rebranding Important for Your Business?’

Easy to Update

Have you decided it’s time to upgrade your current digital sign? You don’t have to worry about the delays that can come with repainting or the time and effort that comes with installing a new LED or neon sign. Digital signage is quick and easy to design and produce–simply choose your new image, wait for it to be printed, and it’s ready to hang up!

Consider how fast and easy it is to print a picture on your desktop at home using your office printer. Now, imagine that process happening on a much larger scale! Your new advertising poster, banner, or graphic can be printed in a matter of minutes (depending on its size), and you only need to hang it up to finish.

Wide Variety of Applications

Digital signage is about more than just printing out simple posters and hanging them from walls. These types of images can be used in a wide range of ways, including:

• Wall prints: Okay, we did say it can be used for more than just a print on a wall–but have you seen how incredible these displays can look? Consider a floor-to-ceiling image with a beach and a model wearing your shop’s surfwear, or a gorgeous mountain vista showcasing the very camping gear you’re selling–wall prints are a lovely way to show customers some of the wonderful ways they can use your products.

Whether you want to go for full wall coverage or just a stylish poster next to your checkout, wall prints can show off your wares, advertise a sale or impart other important store information in a way that is easy for customers to see and take in at all times.

• Banners: Whether you need a small banner for a trade show or a large one to hang above your store, banners, usually made from fabric, are easy to set up and put away while also maintaining their good looks, even when used outdoors.

Fabric banners can attract attention through movement when used outside, which can be very handy for occasions like markets and shows, and if you have any pop-up stalls. High-quality digitally-printed banners will be able to withstand a bit of wind, rain, and sun without damage, so make sure you get yours from a reputable supplier.

Make sure your banner is perfect by first reading our blog on our ‘Top 5 Design Tips for Effective Banner Printing’.

• Vehicle wraps: Cars that have been fully or even partially wrapped in advertising tend to attract a lot of attention, so why not try it for your business? Our vinyl vehicle wraps are printed on self-adhesive film that will be carefully applied to your vehicle for a perfectly smooth finish.

Whether you need letters, an image or eye-catching graphics, a digitally printed vehicle wrap is a fantastic way to show off your brand across the city to hundreds and potentially thousands of people!

• Backlit lightbox images: For a hanging sign that is more than just a flat image, consider lightbox signage for your business. Slim, sleek and eye-catching, lightboxes can easily be fitted to walls or to hang from ceilings, providing potential customers with a clear indicator of your business.

Our lightboxes give you the choice of single or double-sided options to suit the needs of your business. Whether you want your logo displayed or an indicator for a specific section of your store, lightboxes are a fantastic option for any store.

Affordable and Long-Lasting

Digital signage is a great option if you’re looking for advertising that combines effectiveness with affordability. Digital signage doesn’t require the constant power supply of an LED billboard or a digital screen, nor does it require the upkeep of 3D signs or magnetic lettering. You won’t need to spend egregious amounts of cash constantly updating, charging or cleaning your digitally printed business signs–once they have been printed and hung, you can rely on them to fend for themselves!

Of course, if you are displaying your digital signage outdoors, you may need to add a barrier that can provide resistance against elements like moisture and UV rays. A professional sign maker and installer, like Swift Signs, will be able to do this for you as part of our end-to-end service.

Need some help on maintaining your outdoor signage? Check out our article on ‘Proven Strategies for Maintaining Outdoor Business Signs Through All Seasons.’

What Other Types of Business Signs Should I Consider?

You know why digital signage can be a great boon for your business, but what other types of signage should you keep an open mind about? At Swift Signs, we pride ourselves on offering our customers a huge range of signage options that are perfect for any commercial group–here is just a taste of our other services.

Pylon Signs

A quality pylon sign can do a great job of attracting attention to your business while also showcasing your services to interested parties. Pylons can be used for all sorts of purposes,  from advertising for a small or large business to providing directions for OHS purposes, and come in everything from flat-faced, free-standing options to illuminated digital options with scrolling messages.

Solar Illumination

Powering your signs using solar energy is a great way to show customers that you care about our planet while also reducing your power bills. Our solar-illuminated signs can be used in most outdoor settings and are ideal for schools and businesses with outdoor services that need illuminated signage that is able to change. Speed limits, updates and limited-time specials are all great things to show using a solar-illuminated sign.

Panel Signs

These signs stand forward from the wall they are mounted on, giving the image on them a shadowed look that is great for emphasis. You’ll often see panel signs in museums or in businesses showcasing their history, awards or other notable achievements. Panel signs can be used outdoors and are very durable, making them a great choice for long-standing signage you can always count on to look its best.

Explore our website further to see all the other kinds of options we offer–you’ll soon see why we are the number one signage company Melbourne businesses trust for their advertising!

Order Your Digital Businesses Signs in Melbourne Now

If you want to look into digital business signs in Melbourne, we encourage you to get in touch with a member of our friendly and professional team. At Swift Signs, we have been designing and creating a huge range of quality signs for shops, schools and events across the state for over fifty years, and we are always innovating to make sure our products stay ahead of the curve when it comes to effectiveness and aesthetics.

At Swift Signs we have two pure solvent ink digital print machines that we use for creating our digital signage, allowing us to create gorgeous prints quickly for our customers. We encourage you to visit us on-site to see our processes in action at our Campbellfield complex!

Begin by getting in touch with us to discuss your needs for custom signs in Melbourne. Call 61 3 9357 8299 to speak to a member of our team, or use our online enquiry form to leave us a message and we’ll get back to you as soon as we can.