Blogs | Swift Signs

Metal vs Acrylic Reception Signs: Pros, Cons and Best Use Cases

Your reception area does a lot of heavy lifting. It’s where first impressions are formed, where people decide (often in seconds) whether your business feels polished, trustworthy, and “put together”. And right at the centre of that moment is your reception sign. Two of the most popular choices for modern reception signage are metal and […]

The Four Types of Wayfinding Signs (and How to Use Each One Effectively)

Ever walked into a hospital, shopping centre, office building or campus and immediately felt lost? You are not alone. Poor wayfinding is one of the most common frustrations people experience in public and commercial spaces. When signage is unclear or inconsistent, visitors feel confused, stressed and impatient. That frustration often gets passed on to staff […]

Static vs. Digital Signage: Which is Right for Your Melbourne Business?

If you run a business in Melbourne you know that the competition for people’s attention is fierce. With cafes on every corner promoting coffee and breakfast deals, retail stores with sales and bargains galore, it can be difficult to attract the passer-by. Customers decide in mere seconds if they will enter a store or walk […]

Comparing 2D vs 3D Signage: Is It Worth the Extra Cost?

Ever walked past a storefront and found your eyes instantly drawn to the sign? That’s the magic of well-designed signage. But when it comes to choosing between 2D and 3D signage, many businesses pause wondering if 3D signs are really worth the higher price tag. If you’re in that spot, this guide breaks it all […]

Why Solar Illuminated Signs Are Perfect for Outdoor Businesses

Have you ever driven past a business at night and barely noticed it because the signage wasn’t visible? Or maybe you’ve seen the opposite a well-lit sign that catches your eye instantly, even from a distance. For outdoor businesses, visibility is everything. And in today’s day and age, where energy costs are rising and sustainability […]

The Role of Signage in a Successful Corporate Rebrand

When Telstra transformed from Australia’s government-owned telecommunications provider to a modern tech company, one of the most visible elements of their rebrand wasn’t just their new logo or advertising campaign. It was the systematic rollout of new signage across thousands of locations nationwide. The bright orange and blue signs that appeared on storefronts, offices, and […]